Lugano Diamonds arrives in Europe

The locations in which to discover jewels by Lugano Diamonds are veritable jewellery sanctuaries where, immersed in the codes of a high-end brand devoted to creating one-of-a-kind, wearable works of art, one can gain a luxury experience.

Headquartered in California, Lugano already has seven showrooms in various exclusive locations in the United States, such as Aspen, Palm Beach and Washington, and is now set to conquer Europe with a new London venue scheduled to open this April.

Located in the elegant Mayfair district, the showroom will cover more than 3,300 square meters of a multi-story house, the interior of which has been curated by co-founder and creative director Idit Ferder. Fascinating period elements, such as a striking spiral staircase and cozy fireplace, luxurious furniture by Ceccotti Collezioni and Porada, and artwork by Jorge Pardo and Nihura Montiel are to be included in the interior design.

As well as a luminous sculpture by Andreea Braescu. CEO Mori Ferder believes that the opening will pave the way for “future growth and success” in the British capital, the UK and Europe, stating that London “provides unlimited inspiration and opportunities for building our community, forging new relationships and creating social impact through our philanthropic initiatives.”

Antonella Reina, Editor VO+