Startup & Carats

Startup & Carats is the new project for Start-ups and innovative SMEs.

An exhibition/information area within Vicenzaoro, organized by Agenzia ICE together with IEG specifically for Start-Ups and innovative SMEs, to support the evolution and development of the gold and jewellery industry.

With the aim of putting all the players along the jewellery supply chain in contact with the most dynamic Start-Ups, a special area inside Vicenzaoro will be dedicated to exhibiting and presenting new and innovative enterprises. From processing to distribution, technologies and the finished product, every exhibitor will be able to draw on the expertise of young companies founded to respond to the specific needs of the jewellery world, but, above all, coming from other sectors.

Cross-fertilization and creativity will be the focus and engine of Vicenzaoro September which, with the Startup and Carats project, further enriches its innovation platform offer.


Art&sofT is the Digital Agency specialized in the high-end world that supports you in a real entrepreneurial path.
Our high-tech services embrace every need and range from online communication, to digital marketing, to the complete and personalized management of the jewelry store.
The innovative suite we are presenting is XOX (XtraOrdinary Xperience), an entirely web-based CRM and ERP application that transforms the needs of jewelry and watchmaking boutiques into practical, effective, fast and above all always available and updated real time solutions. A real commercial and operational “Partner” of your jewelry business, where you can also discover the unique and exclusive X-Live integrated videoconferencing system!

Hall 4 - S6


EAvel Lenttan Jewelry is a unique innovative timeless fine jewelry brand.
Technology can prevent counterfeiting, guarantee authenticity and sustainability.

Hall 4 - S8


Contents is a company that offers multiple integrated solutions for online businesses through its AI-powered system. It provides users with specific tools for every need thanks to its proprietary platform that is able to extract information from data. Contents wanted to develop the best possible technology to simplify communication, create democratic access to knowledge through data, and renew the market. Contents does not set limits, it exceeds them: thanks to the synergic and fundamental union between man and machine! The innovation introduced by Contents invests the entire range of contents: from specialized articles to product sheets, from translations in all languages to texts for blogs. Our goal is to create an inclusive world, remove communication barriers and create more collaborative and open environments. We believe the only way to achieve more is to communicate!

Hall4  - S9


Digital innovation designed with and for the jewelers: simple, advantageous and tailor-made. You are the Jeweler and your future is precious.

Hall 4 - S1


IL3X è un tech partner dei brand moda che realizza capi d’abbigliamento ed accessori virtuali in realtà aumentata per un uso virtual-only o per try-on su siti e-commerce.

Hall 4 - S7


In-To China is the Digital Export Platform that creates a single gateway to the largest market in the world with over 1 billion users online every day. Customers are immediately active in this market thanks to a partnerships with the most popular digital channels and local traders.

Hall 4 - S10


isendu is a software as a service that helps e-commerce businesses, online marketplaces, and platforms integrate shipping with multiple carriers through their API and web application. It allows users to compare shipping rates, create labels, generate international customs documents, return labels, and track parcels. Isendu brings e-commerce closer to their customers by making shipping effortless. It’s the only software solution that enable magical moments where the digital and physical worlds converge.

Hall 4 - S12


Officina Orafa is an innovative company that operates in the goldsmith production, a true 4.0 industry. The company project is based on a strong business culture that combines the goldsmith craftsmanship tradition with the use of the most sophisticated technology. The high quality of production and the promptness in responding to the renewed stylistic and production needs makes OfficinaOrafa creations unique: jewels in balance between creativity, innovation and craftsmanship excellence. Officina Orafa offers design and prototyping services through the creation of tailor-made jewels, characterised by clean and essential lines, are made in 18-carat gold in all possible nuances, with enamels and precious stones: the collection of wedding rings, including around fifteen models, is complemented by design and high jewellery lines.

Hall 4 - S4


Particular Materials develops, produces and commercializes innovative nanomaterials through a proprietary, green, flexible and scalable technology. The project consists in creating a circular manufacturing platform to integrate nanomaterials into industrial products. Particular Materials synthesize laboratory quality nanoparticles at an industrial scale through flexible, sustainable, safe and smart processes. The products find applications in coatings, catalysis, composites and advanced materials and biomedical devices. The patented process developed by Particular Materials can be used to synthesize a vast array of water dispersions of nanomaterials, using cheap precursors such as industrial wastewaters. High flexibility and scalability are the key advantaged of the technology, which can be used to prepare +80 different nanomaterials. The process is green, scarcely energy-intensive and can be used to scale up nanomaterial production, from grams to tons.

Hall 4 - S3


We are a software house based in Brianza (Italy), formed by a team of young digital creators, specialised in IT, design and digital marketing.
We founded PurpleSoft in 2017 with the aim of developing innovative technology solutions to accelerate the process of digitalisation of companies.
We design advanced and innovative solutions together with our clients.
Our services cover the entire digital environment: mobile applications, responsive websites, e-commerce platforms, custom software, design, branding, digital marketing, data science and much more.
All our projects are carried out with passion, expertise and energy, qualities that set us apart from the competition.
Do you have an idea? Let's realise it together!

Hall 4 - S5


In Via Monte Napoleone, the heart of Milan's luxury, a team of brilliant researchers and master goldsmiths has created and patented jewels capable of reaching the highest level of emotional power.
Who buys a REM Jewel™, uploads multimedia contents in it, thanks to the App (available worldwide on Google Play and App Store).
Whoever receives it, touch the jewel with the phone, visualize the contents and relive the memories!
We have imagined and created a masterpiece capable of storing images, videos, and words of the owner. Unforgettable moments of your life, always carried with you. An emotional personalization, a creation that poetically tells the story of the wearer. All strictly Made in Italy, according to ethical, transparent, and sustainable production processes.
Touch them with the phone and experience the magic!
REM Jewel ™, the jewels of the moment.

Hall 4 - S2

Xingu by Labelium

Xingu, part of Labelium Group, is an Italian 100% Amazon Focus agency that helps brands maximize their Amazon investments on a global scale. Xingu offers strategic consulting services to optimize the presence of brands on the Amazon channel, exploiting the advertising levers of the largest existing e-commerce platform. Thanks to its proprietary technology platform Xingu Amazoo, Xingu is able to track, analyze, automate and manage Amazon activities with extraordinary efficiency. Through its specialization and its own technological tools, Xingu wants to be the key to achieving the success of its customers through supervision and advanced optimization techniques, resulting from its extensive experience in case studies on an international scale. Today Xingu is an ever-expanding company made up of a team of specialists and passionate about their work. The Xingu team is made up of Amazon experts with a digital marketing technology background in leading companies in the industry.

Hall 4 - S11

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