PDPaola: 10 years of contemporary jewelry

A decade of boldness and creativity. PDPaola, a brand born in the digital realm but quickly expanding into physical retail, is now present in 42 markets, with over 1,800 authorised points of sale and 52 boutiques across Europe, Asia, and the Americas. This successful journey has been built on the team’s passion and the trust of a dedicated community. To mark the milestone, the brand unveiled a new emblem: a sleek, contemporary isotype inspired by the ornamental monograms of Charles Mavelot, the 17th-century French engraver. The design reflects a dialogue between past and future, history and modernity, becoming a manifesto for a new era.
“This anniversary is both a celebration and a statement of intent. We are grateful to our community and ready to write a new chapter defined by creativity, meaningful experiences, and genuine connections,” says Paola Sasplugas, co-founder and Creative Director. Humbert Sasplugas, co-founder and CEO, adds: “PDPaola has become an international brand thanks to those who have chosen us and who believe in our work. We look ahead with the commitment to grow responsibly, without ever losing the passion that has brought us this far.” The tenth anniversary will be celebrated in all boutiques, with gifts and surprises designed to engage the community and make every customer an active part of this special milestone. It’s a way to give thanks, but also to open the doors to a new season, promising unique experiences to share.